About Us


Long and Lasting is a range of quality African hair care products created by a qualified pharmacist to care for African hair. The tried and tested product range was developed out of listening to and understanding the needs of African hair.


More than 20 years ago, Long and Lasting entered the highly competitive African hair care market through the makeshift salons of the Eastern Cape. Since 1997, the success of Long and Lasting has been built on relationships with these salons and driven by customer satisfaction.

Today our quality product range is represented throughout South Africa. Relaxers, treatments and maintenance products are available in salons and selected retailers.


Our vision is to steadily grow the Long and Lasting brand and set the bar in quality and care. We aim to truly understand the needs of African hair and be recognized and respected as a professional and accessible brand that keeps it’s promises.


We pride ourselves on the quality and availability of our products and as a result you can purchase your Long & Lasting products in these store, country wide:

  • Africa Cash and Carry
  • Clicks
  • Dis-Chem
  • Jumbo Cash and Carry
  • Shoprite