Long and Lasting is a range of quality African hair care products created by a qualified pharmacist to care for African hair. The tried and tested product range was developed out of listening to and understanding the needs of African hair. More than 20 years ago, Long and Lasting entered the highly competitive African hair care market through the makeshift salons of the Eastern Cape. Since 1997, the success of Long and Lasting has been built on relationships with these salons and driven by customer satisfaction. Today our quality product range is represented throughout South Africa. Relaxers, treatments and maintenance products are available in salons and selected retailers.