Confident Care

All the support your hair needs to help you be confidently you

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All Natural Products

All Natural Products

Long and Lasting is a range of quality African hair care products created by a qualified pharmacist to care for Afric an hair. The tried and tested product range was developed out of listening to and understanding the needs of African hair.

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Available Anywhere

More than 20 years ago, Long and Lasting entered the highly competitive African hair care market through the makeshift salons of the Eastern Cape. Since 1997, the success of Long and Lasting has been built on relationships with these salons and driven by customer satisfaction.

Today our quality product range is represented throughout South Africa. Relaxers, treatments and maintenance products are available in salons and selected retailers.

Where To Buy
Available Anywhere

When You Look Beautiful... You Can Do Anything!


Nothing beats that confident feeling you have when your hair looks shiny and well cared for, and feels just as great to the touch.  Keeping hair healthy and well-nourished is the key to healthy growth.



Contact us

We are a family that is passionate about hair, please feel free to drop us a message about your experience with our products.

Phone :

(043) 726-3954

Email :

Address :

East London, South Africa

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